If you’re a real estate agent looking for a smarter way to generate and convert leads, Surf Local was built with you in mind. Unlike other platforms that hide your contact info or sell leads to the highest bidder, Surf Local puts you—the agent—front and center.
Here’s exactly how our lead system works, how to claim your profile, and how you can take your lead conversion to the next level by uploading your own contacts.
How You Receive Leads on Surf Local
1. You’re Featured on Your Listings
When a consumer views a property on Surf Local, the listing agent is always featured—no pay-to-play, no competition from unrelated agents. If it’s your listing, you’re the one they see and connect with.
2. Consumers Reach Out Directly
Buyers who want more info can message you directly from the listing page. They can also schedule a showing or even chat about offers—right inside the platform.
3. You’re Notified Instantly
Whether or not you’ve claimed your profile yet, we’ll send you a notification when a consumer:
- Views your listing
- Favorites your property
- Sends a message or requests a showing
- Chats about offers
If you haven’t claimed your profile yet, these notifications will still come—but you’ll need to claim your account to fully interact with the lead and access premium tools.
How to Claim Your Agent Profile
Every licensed agent in the U.S. already has a basic, unclaimed profile on Surf Local. To unlock your leads:
- Visit the Agents section on our website
- Claim and verify your profile.
- Start converting leads with our built-in CRM, Listing Hub, and Marketing.
Once claimed, all leads tied to your listings will be routed to your Surf Local dashboard automatically.
Want to Convert More Leads? Upload Your Own!
We know leads come from everywhere—referrals, open houses, past clients, online forms. That’s why Surf Local lets you upload your own leads directly into your dashboard.
Here’s why it’s a game-changer:
- Machine Learning Insights: Our platform gets smarter the more you use it. Uploading leads allows Surf Local’s algorithms to provide conversion tips, activity predictions, and engagement alerts.
- Smart Notifications: Get notified when your leads are actively browsing, favoriting properties, or getting close to making a move.
- Boost Loyalty: Leads you upload will be “stickier” in the system. The more you engage them through Surf Local, the more likely they are to stay connected to you as their agent of choice.
- All-In-One Hub: Keep all your prospects, communications, transactions, and documents in one place—no more switching between apps.
Stay Ahead of the Curve
Surf Local is more than just a lead generator—it’s a full agent operating system. From claiming leads to nurturing your sphere, everything is built to help you win more clients, close faster, and grow your business.